Conversion Tracking

Conversion tracking tells you which conversations actually lead to sales. When a shopper buys after chatting with your assistant, homie attributes that checkout back to the assistant and, for Shopify, to the store where it happened — so you can see its impact on revenue, not just on engagement.

How attribution works

A checkout is attributed to your assistant when the purchase happens within 10 days after the visitor’s last chat contact. Each attributed conversation is then marked with a Conversion badge in your chats, and the overall conversion rate (checkouts ÷ total chats) appears in your analytics.

homie only needs to know that a checkout happened. No customer or order data is processed or stored for conversion tracking.

Set it up

How you enable conversion tracking depends on how your store is built.

Shopify
Other stores

For Shopify stores, conversion tracking runs through the Shopify integration with a lightweight tracking pixel. You enable and manage it separately for every connected store.

Open the Shopify integration

Go to Integrations → Shopify on the homie platform.

Choose the store

Select Manage store on the store whose purchases you want to track. If an assistant uses Shopify product data, select that same store under Knowledge → Product source so its analytics use the matching conversion data.

Grant permission

Under Conversion Tracking, select Grant permission. You are redirected to Shopify to allow homie to place a tracking pixel in your store. This pixel reads when a checkout completes so a chat can be linked to that order.

Confirm it is enabled

Back on the store’s detail page, switch conversion tracking on. The status shows Conversion tracking enabled for that store.

Managing the Shopify integration requires an owner or admin role. If you do not have permission, ask an owner or admin to grant it.

For non-Shopify stores, you mark conversions with your checkout (thank-you) page URL.

Open the assistant settings

Go to Assistants on the homie platform, select your assistant, and open Settings → General.

Enter your checkout URL

Under Conversion tracking, enter the rule for the page shown after a successful purchase in the Checkout URL field. Use * for changing path segments or a query-parameter value, for example https://example.com/order/*/thank-you?orderId=*.

Test the rule

Select Test URL next to the valid rule and paste a real checkout URL. The live result confirms whether the rule covers that URL.

Save

A conversion is counted when the configured rule matches after a visitor used the assistant. Query parameters are optional. If you add them to the rule, only URLs containing those parameters are tracked. Their order and additional parameters in the real URL do not matter. Leave the field empty to disable conversion tracking.

Add orderId=* only when the parameter must be present. The * accepts any non-empty value, so you do not need to update the rule for every order.

Where to see results

For a Shopify-backed assistant, analytics use the connected store that matches its selected product source. This keeps conversions from different stores separate even when the stores belong to the same organization.

Analytics

See your conversion rate and chats with product clicks over time.

Conversations

Filter for chats with a Conversion badge to see which ones led to a purchase.

Get Started

Assistants

Knowledge

Chat tags

Product Questions

Tools

Integrations

Settings

Account

How attribution works

Set it up

Where to see results

Analytics

Conversations

Next steps

Shopify integration

General settings

​How attribution works

​Set it up

​Where to see results

Analytics

Conversations

​Next steps

Shopify integration

General settings

How attribution works

Set it up

Where to see results

Next steps